• To study the efficacy of the product on the short term and the long term.
• To assess the acceptability and efficacy in terms of texture and after-feel effect.
The method was based on consumer perception, a study was done on 32 participants over a period of 4 weeks. A questionnaire was distributed to them. They were requested to use Instant Bright Eye Cream as mentioned on the pack morning and evening.
Short Term
Around 8 out of 10 of participants agreed that the Instant Bright Eye Cream gives:
Long Term
Around 7 out of 10 of participants agreed that instant eye cream:
Safety
No irritation
After-feel
Good primer under the makeup |
3.79 ± 1.10 |
Very much |
Satisfaction with hydration intensity |
4.14 ± 0.90 |
Very much-Extremely |
Hydration lasting |
3.71 ± 0.82 |
Very much |
Texture
Results show that Instant Bright Eye Cream was overall very much accepted for its brightening effect and for reducing puffiness and dark circles.